Our Goal:

We wish to minimize the barriers that hinder children and young adults from beginning their life long journey of Jiu-Jitsu. This is accomplished by providing support to both individuals and organizations so that they may prosper.

Our Funding:

A majority of our contributions come from the private donations of Jiu-Jitsu practitioners and our merchandise sales. All the profit of Live Jiu-Jitsu and The BJJ Mental Coach® sales go 100% to our organization. Jose Aldo (UFC featherweight Champion), who has donated his MMA memorabilia that we sell on eBay’s Giving Works, also supports our cause.



Meet our team

Gustavo Dantas, is a fourth degree Black Belt in Brazilian Jiu-Jitsu from Andre Pederneiras. With nearly 20 years of coaching experience and being a World Class competitor, Gustavo is an Entrepreneur, Public Speaker and published author as well as Certified Mental & High Performance Coach with a Bachelor’s degree in Physical Education.

Gustavo left Brazil in 1999 at age 24 with a couple thousand dollars, two bags, and one teenage dream: to have his own 100% Jiu-Jitsu Academy and make his living through the passion of his life, Jiu-Jitsu. The Gustavo Dantas Jiu-Jitsu Academy was established in Tempe, Arizona on March 6th, 2012, re-enforcing the statement, “Believe in yourself, believe in your dreams. Hard work pays off”.

Gustavo was the Jiu-Jitsu coach of the Mixed Martial Arts Gym, Arizona Combat Sports for eleven years, where he achieved his 2-0 MMA Record. During that time, Gustavo started the mission of promoting Jiu-Jitsu in the State of Arizona, becoming the vice-president of the Arizona State Brazilian Jiu-Jitsu Federation and turning a small, 40 competitor, “in-house” tournament in 2001 to an impressive 800 competitors in 2016, helping Arizona to be recognized as one of the Jiu-Jitsu power houses in the United States.

(2014 Abu Dhabi World Pro Championship)

Well respected in the Jiu-Jitsu community as well as a great competitor, coach, and human being, Gustavo, who is also the Co-founder of the non-profit organization Live Jiu-Jitsu, continues to build champions on and off the mat in Arizona, and he hopes to spread out his coaching philosophy to more Jiu-Jitsu practitioners around the World for years to come through his message of The BJJ Mental Coach movement and his program “Inner Discovery for Outer Success”:

“I want to help people to perform to the best of their abilities and reach their full potential on and off the mat. I struggled with performance anxiety before, and I was able to overcome it using the techniques that I share at my program. These concepts, fundamentals and techniques helped me, and I believe this program can help others too.” stated The BJJ Mental Coach, Gustavo Dantas.