Live Jiu-Jitsu aims to inspire positive change in the lives of impoverished communities through the study and implementation of Brazilian Jiu-Jitsu. Through the use of this “gentle art,” we plan to provide an enriching learning environment through programs lead by top-class instructors. We provide opportunities for students to embrace the art of Brazilian Jiu-Jitsu while enhancing their livelihood. Through financial support and donations, we create hope, ultimately creating champions not only in competition, but champions in life.
We wish to minimize the barriers that hinder children and young adults from beginning their life long journey of Jiu-Jitsu. This is accomplished by providing support to both individuals and organizations so that they may prosper.
A majority of our contributions come from the private donations of Jiu-Jitsu practitioners and our merchandise sales. All the profit of Live Jiu-Jitsu and The BJJ Mental Coach® sales go 100% to our organization. Jose Aldo (UFC featherweight Champion), who has donated his MMA memorabilia that we sell on eBay’s Giving Works, also supports our cause.
The three founding members are supported throughout the entire Jiu-Jitsu community. Many people have contributed and donated time & talent to help grow this organization. Since we are still in our infant stages of development we could still use your help! Feel free to contact us.
Meet our team
Gustavo Dantas, is a fourth degree Black Belt in Brazilian Jiu-Jitsu from Andre Pederneiras. With nearly 20 years of coaching experience and being a World Class competitor, Gustavo is an Entrepreneur, Public Speaker and published author as well as Certified Mental & High Performance Coach with a Bachelor’s degree in Physical Education.
Gustavo left Brazil in 1999 at age 24 with a couple thousand dollars, two bags, and one teenage dream: to have his own 100% Jiu-Jitsu Academy and make his living through the passion of his life, Jiu-Jitsu. The Gustavo Dantas Jiu-Jitsu Academy was established in Tempe, Arizona on March 6th, 2012, re-enforcing the statement, “Believe in yourself, believe in your dreams. Hard work pays off”.
Gustavo was the Jiu-Jitsu coach of the Mixed Martial Arts Gym, Arizona Combat Sports for eleven years, where he achieved his 2-0 MMA Record. During that time, Gustavo started the mission of promoting Jiu-Jitsu in the State of Arizona, becoming the vice-president of the Arizona State Brazilian Jiu-Jitsu Federation and turning a small, 40 competitor, “in-house” tournament in 2001 to an impressive 800 competitors in 2016, helping Arizona to be recognized as one of the Jiu-Jitsu power houses in the United States.
(2014 Abu Dhabi World Pro Championship)
Well respected in the Jiu-Jitsu community as well as a great competitor, coach, and human being, Gustavo, who is also the Co-founder of the non-profit organization Live Jiu-Jitsu, continues to build champions on and off the mat in Arizona, and he hopes to spread out his coaching philosophy to more Jiu-Jitsu practitioners around the World for years to come through his message of The BJJ Mental Coach movement and his program “Inner Discovery for Outer Success”:
“I want to help people to perform to the best of their abilities and reach their full potential on and off the mat. I struggled with performance anxiety before, and I was able to overcome it using the techniques that I share at my program. These concepts, fundamentals and techniques helped me, and I believe this program can help others too.” stated The BJJ Mental Coach, Gustavo Dantas.